BeDoWin360

Created in collaboration with private wealth holders, this project explored how investment strategy can drive both financial performance and social impact. The design system was built to be flexible and enduring, adaptable across brands and platforms while projecting clarity, consistency, and a forward-looking spirit.

Client

BeDoWin360

Creative Director

Yiwen Lu

Project Type

Visual Identity
Design System
Social Media

Industries

Finance Management

BeDoWin360 brand identity hero image with circular color palette and tagline Creating the Opportunity to Create Opportunity.

Behind the Brief

Built to align financial growth with measurable social outcomes, BeDoWin360 Capital entered the market needing more than a logo. A brand system that signals trust and sophistication while staying relevant as contexts shift.

BeDoWin360 logo construction grid showing proportions and circular design elements.

The Turning Point

The task was to craft a visual framework that stretches across digital platforms, investor materials, and marketing communications without losing coherence. It had to project authority and stability, yet leave room to evolve as the firm grows.

BeDoWin360 logo variations displayed in a multicolor palette.
BeDoWin360 posters showcasing brand identity with photography and circular motifs.
BeDoWin360 brand system applied to digital platform interface.

What Came to Life

What emerged is a unified system that marries strength with adaptability. Its design language translates cleanly across channels, enabling BeDoWin360 Capital to communicate expertise and purpose while maintaining a distinctive, enduring presence.

BeDoWin360 brand visuals applied across social media post templates.
BeDoWin360 business card designs in multiple color variations.
BeDoWin360 logo and brand pattern applied to white tote bags.