Rise up is a family-owned food truck that is looking for a mobile application for its regular customers so that they can keep track of their food thoughts using a mobile device while on the go.
Branding
UX&UI
UX&UI Design
Graphic Design
2023 February
Local food trucks don't usually spend time and money on a mobile application centered around a review system since it is rare for them to invest in such a system. There is a problem with needing to inform returning users to download it and use it daily.
Most of the time, food trucks are the only option available to people with busy schedules, but they want to provide feedback so their voices are heard.
Some platforms used for reviewing food do not offer assistive technologies.
Text-heavy menus + confusing CTAs.
Based on my findings with target audiences, I decided to limit the content of the Rise up app to get started. Users can give their opinions on everything from food to storage by keeping it simple and straightforward.
In order to remain consistent throughout the entire process, a simple yet effective design system was set up right from the start.
Branding | Print Collateral
Print Design
Branding
