Rise Up

Rise up is a family-owned food truck that is looking for a mobile application for its regular customers so that they can keep track of their food thoughts using a mobile device while on the go.

PROJECT TYPE

Branding

UX&UI

ROLE

UX&UI Design

Graphic Design

COMPLETION

2023 February

Problem

Local food trucks don't usually spend time and money on a mobile application centered around a review system since it is rare for them to invest in such a system. There is a problem with needing to inform returning users to download it and use it daily.

Pain point

Time

Most of the time, food trucks are the only option available to people with busy schedules, but they want to provide feedback so their voices are heard.

Accessibility

Some platforms used for reviewing food do not offer assistive technologies.

Inefficiency

Text-heavy menus + confusing CTAs.

Sitemap

User flow

Solution

Based on my findings with target audiences, I decided to limit the content of the Rise up app to get started. Users can give their opinions on everything from food to storage by keeping it simple and straightforward.

Design decision

In order to remain consistent throughout the entire process, a simple yet effective design system was set up right from the start.

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