Visual design support for Coalesce, a B2B data transformation platform built for data teams. Working within an established brand system, the work spans web pages, social content, event materials, slide decks, and resource library assets, keeping the brand consistent and current as the company scales.
Brand Evolution
Web Design
EventCollateral
Marketing Materials
SaaS
B2B
Coalesce had a defined brand identity and a clear product vision. The design challenge was not reinvention but execution: applying a flexible visual system consistently across a growing range of touchpoints, from website pages and campaign assets to trade show booths and presentation decks.
The brand's visual language centers on nodes and connecting lines, a graphic device rooted in how data flows through pipelines. This structural element carries through every format, giving the brand a recognizable logic whether it appears on screen, in print, or at scale on an event booth.
Working within the established system, the work covers web design updates, social content, event branding, resource library visuals, slide decks, and promotional materials. Each deliverable extends the brand into new contexts while maintaining the consistency that makes the system work.
A scalable visual system applied consistently across web, events, social, and marketing materials—supporting a brand that went on to raise $50M in Series B funding.
