Sun Moon Studio

An intimate dining concept informed a brand identity designed to feel discreet from the outside, yet magnetic once discovered. Balancing refinement with playful detail, the visual system was crafted to reflect the rhythm of seasonal menus while remaining polished and approachable.

The direction emphasizes restraint, texture, and subtle variation, positioning the restaurant as a hidden destination that celebrates culinary creativity through thoughtful, detail-driven design.

Client

Sun Moon Studio

Creative Director

Yiwen Lu

Project Type

Visual Identity
Print Application

Industries

Fine Dining

Sun Moon Studio logotype in bold orange typography.
Sun Moon Studio logo variations with horizontal and circular marks.
Sun Moon Studio brand color palette featuring black, orange, and deep red.
Sun Moon Studio digital presence shown through mobile and web interface mockups.
Sun Moon Studio business card design in black with orange accents.
Sun Moon Studio brand application on printed menu design.
Sun Moon Studio branding applied to a black tote bag.