Sun Moon Studio

Brand identity for fine dining restaurant balancing refined restraint with approachable warmth. The mark pairs geometric letterforms with deliberate spacing and proportion, creating a wordmark that feels both contemporary and timeless.

Typography, color palette, and material choices emphasize subtlety and restraint, supporting the restaurant's position as an intimate destination without excessive formality. Developed through collaborative process with restaurant ownership.

Client

Sun Moon Studio

Creative Director

Yiwen Lu

Project Type

Visual Identity
Print Application

Industries

Fine Dining

Sun Moon Studio logotype in bold orange typography.
Sun Moon Studio logo variations with horizontal and circular marks.
Sun Moon Studio brand color palette featuring black, orange, and deep red.
Sun Moon Studio digital presence shown through mobile and web interface mockups.
Sun Moon Studio business card design in black with orange accents.
Sun Moon Studio brand application on printed menu design.
Sun Moon Studio branding applied to a black tote bag.