Sun Moon Studio

An intimate dining concept inspired a brand identity that feels discreet from the outside yet magnetic once discovered. Balancing refinement with playful detail, the design reflects the rhythm of seasonal menus. The result is a polished yet approachable system that celebrates culinary creativity while positioning the restaurant as a hidden destination.

Client

Sun Moon Studio

Creative Director

Yiwen Lu

Project Type

Visual Identity
Print Application

Industries

Fine Dining

Sun Moon Studio logotype in bold orange typography.
Sun Moon Studio logo variations with horizontal and circular marks.
Sun Moon Studio brand color palette featuring black, orange, and deep red.
Sun Moon Studio digital presence shown through mobile and web interface mockups.
Sun Moon Studio business card design in black with orange accents.
Sun Moon Studio brand application on printed menu design.
Sun Moon Studio branding applied to a black tote bag.