Reimagined for its centennial issue, marking 100 years of the Summer Student Program, Search Magazine adopted a refreshed visual direction that honors its legacy while introducing greater clarity and modernity. The updated design language was developed within an established editorial framework to support consistency and readability throughout the publication.
The design centered on balancing tradition with renewal so that complex scientific stories could be presented in a way that feels engaging, approachable, and visually coherent.
Print Design
Scientific Communication
For decades, Jackson Laboratory’s Search Magazine has documented research milestones and institutional history. In its centennial issue, the focus shifted toward the Summer Student Program and its lasting influence on generations of scientific achievement.
The visual approach was shaped to honor both the publication’s history and its forward-looking role, ensuring the design felt purposeful rather than purely commemorative.
Modernizing the publication without losing its heritage required shaping a design language that communicates authority and trust while remaining contemporary, approachable, and engaging to a broad readership.
The opportunity was not to reinvent Search Magazine, but to evolve it visually in a way that respects its institutional legacy while supporting clearer, more accessible storytelling.
The refreshed design balances history with renewed vitality. Clear layouts and confident visual hierarchy help make complex research more accessible, while the refined visual system reinforces Search Magazine as both a record of legacy and a source of inspiration.
Consistency across layout, typography, and visual rhythm allows the content to lead, strengthening the magazine’s role as an authoritative yet welcoming platform for scientific storytelling.
